The Challenge
Expanding into new geos beyond Japan
With a small game development team of five, the team behind Park Master needed a set of integrated solutions that wouldn’t place a strain on the team’s resources. They wanted to expand profitably beyond the Japanese market by optimizing monetization and automating user acquisition.
KAYAC Inc. is devoted to the creation of games that provide completely new experiences to their players.
Location
Kamakura, Japan
Company Size
300+
Founded
2005
The Solution
KAYAC implemented AppLovin’s integrated solutions
KAYAC immediately saw an ARPDAU lift after integrating MAX, and continuous A/B testing improved LTV and generated even more revenue. On the user acquisition side, KAYAC is able to automate campaigns with AppDiscovery. With this powerful marketing strategy, Park Master achieved a new level of success and reached #1 in App Stores around the world.
The Results
KAYAC’s Park Master becomes a global hit and reaches #1 in 34 countries
Initially, KAYAC’s Park Master reached a strong chart position but quickly lost momentum. Looking for ways to resonate with new users, KAYAC began spending with AppDiscovery and saw their position rebound quickly and rise to the top of the charts.
20%
increase in ARPDAU through MAX A/B tests3
45%
of installs in getting Park Master to #1 driven by AppDiscovery3
In Summary
Increased LTV
KAYAC redefined their monetization strategy and boosted their LTV by using MAX. They grew their ARPDAU by 20% by integrating top in-app bidders and running incremental A/B tests.
Global expansion and scale
By automating user acquisition with AppDiscovery, KAYAC expanded to new markets and reached #1 in the App Store in 34 countries, racking up over 80 million installs.1, 2
1
App Annie: December 6, 2019 – March 5, 2020
2Sensor Tower: December 6, 2020 – December 31, 2020
3AppLovin platform: December 6, 2019 – March 5, 2020
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